Your menu can do more: professional optimization with ELB Gastro

More profitability. More clarity. More impact.

Your menu is one of the most important points of contact between your establishment and your guests. It not only presents your offerings but also influences selection, average order value, food costs, and kitchen and service operations.

With professional menu optimization, ELB Gastro helps foodservice businesses meaningfully combine their offerings, prices, profitability, and presentation.

This is not simply about a new layout. We view your menu as an economic management tool and work with you to develop a solution that suits your business, your target group, and your operational workflows.

What we look at together

Assortment and structure

Is the menu clearly structured? Can guests quickly find the right dish? Are there too many items, or are there missing, sensible additions?

We analyze the categories, scope, and composition of your food and beverage menu and point out concrete opportunities for improvement.

Prices and profitability

A commercially successful menu must take into account a balanced mix of food costs, sales prices, and contribution margins.

Provided the relevant data is available, we examine sales figures, food costs, and the actual earning power of individual items. On this basis, particularly successful offerings can be specifically strengthened and weaker items revised.

Sales psychology and add-on business

Layout, descriptions, and placement influence which offerings guests notice and order.

We check, among other things:

• Placement of particularly attractive dishes

• Structuring of menus and recommendations

• Combinations with sides and drinks

• Opportunities for upselling

• Clear and appetizing descriptions

• Intuitive navigation through the menu

Kitchen and service workflows

An extensive menu is not automatically a good menu. Too many items can increase inventory, food costs, preparation time, and susceptibility to errors.

Together, we look at how offerings and ingredients can be bundled economically and where a clearer structure can improve kitchen and service workflows.

Design and presentation

Upon request, we develop a modern menu design that fits your gastronomic concept and can be used both in print and digitally.

Possible formats include:

• Classic menus

• Snack and street food menus

• Café and bistro menus

• Bar and beverage menus

• Hotel and restaurant menus

• Seasonal and promotional menus

• Digital menus

• QR code and screen formats

Which businesses is this optimization suitable for?

Our consulting services are aimed at, among others:

• Restaurants and inns

• Snack bars and fast-food restaurants

• Cafés, bistros, and ice cream parlors

• Bars, lounges, and wine bars

• Hotels and resorts

• Food trucks and street food concepts

• Catering and party service companies

• Canteens and institutional catering

• New gastronomic concepts prior to opening

Individualized instead of a standard scheme

Every gastronomic business is different. Location, target group, kitchen concept, staff structure, and the economic starting position differ significantly.

That is why our menu optimization begins with a personal conversation. Together, we clarify:

• Where does your business currently stand?

• Which target group would you like to reach?

• Which dishes sell particularly well?

• Where are the economic or organizational challenges?

• Should the existing menu be adjusted or completely redeveloped?

• Which digital and printed formats are needed?

Afterward, you will receive a recommendation for the appropriate scope of services.

Which documents are helpful?

For a well-founded assessment, you can provide us with the following documents:

• Current food and beverage menu

• Existing cost calculations and food costs

• Current sales figures, if available

• Logo and design guidelines

• Information about the business and the target group

• Photos or examples of previous branding

Even if complete figures are not yet available, we can analyze your existing menu and define the next sensible steps together.

Let's talk about your menu

Would you like to know the potential hidden in your current menu? Then send us your menu or arrange a non-binding initial consultation.

We will examine your current situation, discuss your goals, and develop a suitable approach for your business.

Make your menu an active component of your economic success.

ELB Gastro – Kitchen technology, consulting, and economic catering concepts from a single source.