On Monday, host Kemal Üres brings the hospitality industry together in Hamburg. From the perspective of a specialist company for hospitality technology, the importance of such meetings is obvious: Here, challenges become concrete tasks – and conversations can lead to investments, collaborations, and improved business processes.
For a hospitality business, a good industry conversation on Monday can be more important than any debate in the Bundestag. This is an exaggerated assessment, not a ranking of democratic institutions. What is meant is the immediate impact on everyday operations: A clarified investment question, a suitable contact person, or a practical solution can move a business forward as early as the next working day.
This is precisely the opportunity of the GASTRONATION on Monday, October 26, 2026, in Hamburg. Host Kemal Üres, founder of the Gastro Business School, creates a framework for encounters between people who shape the hospitality industry and bear entrepreneurial responsibility.
Georg Elser Hall · Hamburg
Gastro Business School
What a specialist company experiences in daily conversation
As a specialist company for hospitality technology, we at ELB Gastro experience how closely equipment, workflows, and profitability are connected. A kitchen does not simply need another device. It needs a solution that fits the concept, the available space, the employees, and the actual capacity utilization.
Behind an inquiry about a blast chiller, there may be questions about production planning. Behind the desire for a more powerful dishwasher, there may be a bottleneck during peak business hours. And before a new fryer is ordered, capacity, connection requirements, operation, and cleaning requirements must align.
These connections become visible in conversation. A data sheet provides technical values. Whether an investment really improves the business is decided by its application.
Kemal Üres brings the right questions together
The special task of a host is to connect different experiences. Kemal Üres provides a stage and a meeting space for this with GASTRONATION.
The announced program combines, among other things, leadership, profitability, brand development, and the future of the hospitality industry. From our perspective, this connection is precisely what is crucial. Technology cannot be viewed sensibly independently of staff, offerings, and organization.
Anyone who builds up a larger production capacity must also consider procurement, storage, and distribution. Anyone who opens another location needs a resilient organization in addition to equipment. And anyone who wants to attract guests through a new concept should check whether the kitchen can reliably fulfill this promise.
An industry meeting can bring such questions together. It enables operators, service providers, and experts to look at a problem from different perspectives.
Why practical answers carry so much weight
Politics sets important framework conditions. Companies must act within these conditions every day. They decide on purchases, offerings, workflows, and cooperation with suppliers.
That is why the practical benefit of an industry meeting is particularly relevant to us. A conversation can help avoid an unsuitable purchase. An exchange of experience can show why a seemingly affordable solution causes additional effort in the business. A new contact can enable a collaboration that was not foreseeable before.
For the individual business, a good industry conversation can be more important in the concrete moment than the next parliamentary debate – because it results in an actionable decision.
Jan Wilhelm · Entrepreneurial Perspective
However, this does not imply a contradiction between business and politics. Good political decisions require an understanding of operational reality. And companies benefit from reliable framework conditions. Events like GASTRONATION can help make this reality more understandable.
The industry should bring more than problems
Anyone who wants to influence public discussions needs concrete examples. General complaints about costs or administration do not yet explain where an improvement should start.
More meaningful are traceable questions: Which process ties up unnecessary working time? Which investment fails due to a lack of planning certainty? Which requirement is reasonable but unnecessarily complicated in the process?
When businesses compare such experiences, they can formulate common concerns more precisely. At the same time, it can be seen which difficulties can be solved through better internal processes and where political changes are actually necessary.
This distinction makes an industry a credible conversation partner.
What we as a specialist company consider important
From our perspective, industry meetings are worth it above all for the exchange on three topics:
Investments with operational benefit
Which equipment actually improves the workflow? What matters are demand, capacity, and proper integration into the business.
Reliable cooperation
How can planning, delivery, installation, and support be better coordinated? Clear responsibilities create orientation.
Sustainable concepts
How do offerings, capacity, staff, and costs fit together? A good solution takes the entire business process into account.
At the same time, not every conversation has to lead to an order immediately. An honest assessment, a clarified expectation, or a helpful contact can also have considerable value.
For a specialist company, listening is part of the job. Anyone who only wants to present products learns little about what a company really needs.
Success begins after the event
An inspiring day is a beginning. Its benefit shows itself afterwards: Is a conversation continued? Is an investment examined more carefully? Does a manageable first step arise from an idea?
The crucial question therefore is not how many business cards were exchanged. It is which improvement emerges from the exchange.
Hospitality between practice, business, and society
I also highlight the economic and social importance of the industry meeting in the ELB Services post about GASTRONATION 2026. Current event information can be found directly with the organizer.
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